incremental exposure

См. также в других словарях:

• Incremental Marketing — A gradual increase in advertising expenditures and product exposure over time. Incremental marketing requires a company to break up a long term marketing plan into smaller components and assign milestones to each component that have to be met… …   Investment dictionary

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• Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

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